Gently nourish damaged hair by enveloping it in moisture, smoothing each strand from within.
Contains purely japan produced rice fermented extract and pea keratin to moisturize the scalp.
The rich, bouncy lather envelops each strand of hair, cleansing it comfortably without squeaks or tangles.
Treat damaged hair and gently envelop it in moisture, leaving it smooth from the inside out.
This hair care line repairs various types of hair damage caused by coloring and perms,
and tamps frizz and flyaways, leaving hair more manageable.
Key Ingredients
Purely Domestic Rice Fermented Liquid
* Rice Fermented Liquid (Moisturizing Ingredient)
A component highly similar to the natural moisturizing factors (NMF) found in the keratin of the scalp. A decrease in NMF reduces moisture retention and makes the scalp more prone to dryness. Purely Domestic Rice Fermented Liquid helps moisturize the scalp. * Feel easy only includes this in its shampoo.
Purely Domestic Rice Bran Oil
* Rice Bran Oil (Moisturizing Ingredient)
A component highly similar to the lipids found in hair. Chemical treatments such as hair coloring can erode lipids, reducing moisture retention and making hair more prone to dryness. Purely Domestic Rice Bran Oil helps moisturize hair. * Feel easy also includes this in its shampoo.
Pea Keratin
* Hydrolyzed Pea Protein (Hair Repair Ingredient)
A plant-based protein alternative to animal-derived keratin, highly similar to the proteins found in hair. Pea keratin repairs hair that has lost protein, making it prone to frizz and crease, resulting in a straighter, more manageable hair.
Aroma
blossom bliss
A refined blend of rich Ceylon tea, vibrant geranium, and rose,
evokes the soothing aroma of teatime and the gentle warmth of the sun.